THE FACES OF FASHIONARY
A new guide book to fashion designers, Fashionary, has been born in China. Created by Chinese designers for all designers, it updates traditional fashion sketchbooks with modern templates –now a staple at Paris Fashion Week. AERIS talks to the young creative minds behind it.
What inspired you to create a tool for fashion designing?
As designers ourselves, we just felt really frustrated that there were few innovative tools to improve the productivity of fashion designers. We still needed to use traditional templates, which is an extremely time-consuming, century-old method…
Fashionary allows people sketch more easily, with less concern about proportions and lines, so they have time to focus on garment design instead.
Besides templates, how does Fashionary improve design productivity?
We also included an intensive fashion information section, in the front pages of Fashionary. It serves as a mini fashion dictionary of fabrics, colours and cuts, which can help give ideas, as well as make it that much faster and easier to research shapes, materials and colours during the design process. Hopefully this saves more time for creativity!
How is Fashionary relevant to non-designers?
Although Fashionary targets fashion professionals, many non-designers use our templates as a guide for them to create their own ideas and embrace their own individual style more. It’s a fun book for anyone who has a love of fashion. Most people we know have had clothes made or tailored at least once in their life, so it’s also useful when it comes to everyday tailoring.
Who do you think is the next big designer from China?
We love Uma Wang. Her style is slightly whimsical, yet edgy at the same time – S/S 2012 especially. I like that she is inspired by both her outer world (surroundings) and inner world (emotions). It’s great to see a Chinese designer make it on the global stage, collaborating with brands like Swatch.
Fashionary is available at www.shopdescreateurs.com‘
The young designers behind it – Penter, Vikki, Karmuel and Ronnie – graduated from Hong Kong’s Polytechnic University last year.
Author: Grace Brown
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